PRINCE ROYCE

When Prince Royce released his self-titled debut two years ago, he had a very specific dream about the album's potential success.

"I was hoping it would sell 5,000 copies," the 22 year-old singer says with a smile. "And I would call my cousins and ask them: do you think perhaps I'll be able to sell a little bit over 5,000? Because that would be just awesome."

As it turns out, Prince Royce did much, much more than sell 5,000 copies. Certified Triple Platinum by the RIAA, it collected an endless list of honors and awards: two Latin GRAMMY nominations, seven Premio Lo Nuestro Awards, four Premios Juventud Awards and four Latin Billboards (currently nominated for 12 more). Prince Royce was the artist with the most #1s on Billboard's 2011 Year End Charts. He collaborated with Mexican supergroup Maná and reggaeton icon Daddy Yankee, toured with Enrique Iglesias and Pitbull. Two sold-out tours of Europe and the U.S. later, the singer became one of the biggest stars in contemporary Latin music.

There was nothing coincidental about this success. Prince Royce arrived on the music scene armed with a powerful weapon: a sweet, genre-defining bachata version of the pop classic "Stand By Me." The authentic bachata stylings - echoing Royce's Dominican background - and the soulful qualities of the young man's voice catapulted him into stardom.

The single became the first bachata song ever to be played on mainstream radio in the United States, bringing Latin rhythms even closer to American culture. The remaining tracks on the album spoke volumes about Royce's songwriting talent and his ability to feel right at home both representing his Latin roots and as part of the American mainstream.

For More info on Price Royce, Visit his website www.princeroyce.com

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